REVIEW: Adnams’ Jack Brand- Innovation

Name: Innovation
Brewed By: Adnams Jack Brand
Style: IPA
ABV: 6.7%
Country: UK

Adnams, one of the UK’s biggest cask ale producers, have been playing, experimenting and creating a whole new range of beers. Back in 2010 they had a cellar clear out to make way for their spirits production and discovered some crates of old bottled beers….Jack Brand was among them. The bottles were small, brown and labelled with a simple painted cream design. They looked handcrafted, they looked old, they looked like inspiration. Adnams decided to take this old ‘Southwold Jack’ Brand and (updating the label) use it for their new range of limited release bottled and keg beers, keeping one foot in their brewing heritage whilst they push forward with more innovative beers. Innovation was the first release – initially brewed as a one off in 2007 – and it brings the hops! It hits you with a big bunch of fruity pineapple hops and mellows with biscuit notes and it goes wonderfully with a curry!

Adnams Innovation


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Founder and Editor of Look At Brew - a beer blog dedicated to the celebration and promotion of the modern beer scene. Contributor to Beer Imbiber magazine, Regional Coordinator for the Sussex Tryanuary campaign and founder of the Sussex Bottle Share.

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